{{first_name | Leader}}, welcome back. Today’s updates:
Early startups get one year of Framer’s Launch Plan free, limited spots available*
Amazon’s Rufus AI transforms shopping
Canva’s Creative OS unifies creative workflows
Perplexity and Getty set new AI content standard
Tools, resources, and a prompt to extract clear next steps for marketing, sales, and product teams from any meeting summary. ⬇️
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Amazon’s AI assistant Rufus now reaches over 250M users and is projected to generate an additional $10 billion in annualized sales. Built directly into Amazon’s app and site, Rufus helps shoppers compare products, answer questions, and make faster purchase decisions through features like “Help Me Decide.” Engagement has surged, monthly users are up 140% and interactions 210% year over year.
For global brands, this is proof that conversational AI can drive measurable sales, not just engagement. Buying journeys are getting shorter, recommendations are getting smarter, and the most successful retailers will be those that turn chat into conversion.
Canva has launched its Creative Operating System, a unified AI platform that connects design, video, email, and brand management for 260M users. New tools like Video 2.0, Canva Grow, and a free version of Affinity extend Canva’s reach into enterprise workflows.
For creative and marketing teams, this marks a shift from scattered tools to a connected workspace. AI is no longer just assisting with design—it’s orchestrating the full creative process from idea to output.
Perplexity AI has signed a multi-year deal with Getty Images, securing licensed access to stock and editorial visuals for its AI search results. The partnership focuses on proper attribution and shared revenue, addressing the copyright disputes that have shadowed AI content platforms.
For enterprises, this shows how legitimacy is becoming central to AI strategy. As models ingest more data, clear licensing and transparency aren’t just legal safeguards—they’re building blocks for brand trust in the next phase of AI search and discovery.
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Get featured tomorrow: How do you use AI for business/personally? Interesting stories will be shared with 100K curious readers.
One Chart That Matters
As leaders, is your board more concerned about AI risk or AI competitiveness?
💰 Funding
Legora raised $150M at a $1.8B valuation to accelerate AI innovation and automation in legal services.
Emerald AI raised $18M to advance development of flexible, scalable AI infrastructure for enterprises.
💼 Roles in AI
Senior Machine Learning Engineer, Domains Search at Squarespace (US)
Machine Learning Systems Research Engineer, Agent Post-training – Enterprise GenAI at Scale AI (US)
🐦 State of AI in Business 2025
MIT published a 26-page report on AI. Save this one.
— #Aadit Sheth (#@aaditsh)
12:44 PM • Nov 2, 2025
Insight Synthesizer
When to use this?
When you need to extract clear next steps for marketing, sales, and product teams from any meeting summary.
You are an Executive Strategy Analyst.
Review the text I’ll paste below (could be a campaign report, sales summary, or customer meeting recap).
Extract:
3 key strategic insights — trends, risks, or opportunities.
1 actionable recommendation per function: Marketing, Sales, Product, and AI/Tech.
Keep it concise, exec-ready, and under 200 words.
Output format:
Strategic Insights:
…
…
…
Recommended Actions:
Marketing →
Sales →
Product →
AI/Tech →Correct Input Style:
“Below are combined Q3 notes from our GTM and customer success meetings.
Campaign ROI dropped 12% in EMEA.
Enterprise leads up 20% after the pricing change.
Product team delayed AI workflow release by two weeks.’”
OR
Simply paste the summary from your AI notetaker.
P.S. Get more such prompts in the Prompting Playbook (free for you)
Q. Roughly what percentage of enterprise AI projects never make it past the pilot stage (as of 2025)?
Results: MIT report says 95% of generative AI pilots at companies are failing
Stay curious, {{first_name | leaders}}
PS. If you missed yesterday’s issue, you can find it here.