Your marketing team is shipping 3x more creative assets than last year. Ad accounts are flooded with variations. Social feeds are packed with content.
But performance? Flat. Sometimes declining.
Here’s the uncomfortable truth: AI democratized creative production, but it didn’t improve creative quality. More output doesn’t always mean better results.
Any Director or VP of Marketing at a scaling SaaS or e-commerce company will relate to this: Your team adopted Midjourney, DALL-E, and every other generative tool. You’re generating concepts faster than ever. But ROI hasn’t followed.
The missing piece isn’t better AI tools.
It’s skilled operators who know how to extract ROI from AI.
Today, we’ll share how you can find elite offshore talent with GrowthAssistant, a platform that places high-agency talent at companies like DoorDash, Calm, HubSpot, and Reddit.
How vetted, AI-trained hires can make a difference in your marketing’s ROI
While GrowthAssistant places talent across a range of marketing (and some non-marketing) roles, let us take the example of design or asset creation.
In modern paid media, platforms automate targeting and bidding. Meta’s algorithm decides who sees your ads. Google optimizes bids automatically. Your creative is the only lever you fully control.
And that’s where most teams are bleeding money.
It's easy to generate “good enough” assets with AI. Hard to generate assets that actually perform. Volume creates review bottlenecks. Brand consistency breaks down.
There’s no systematic way to know what works before you spend media budget testing it.
Traditional approach? Drop dollars on quarterly asset creation, then you’re locked into those assets.
AI approach without skill? Flood your ad accounts with low-performing ads only to waste media spend and discover what doesn't work.
What you actually need: Skilled Creative Operators + AI training + Brand-safe systems.
That’s Exactly What GrowthAssistant solves for Marketing Teams!
GrowthAssistant built GrowthLab, a 2-week intensive bootcamp that turns senior global talent (5-10 years of experience) into AI orchestrators, not AI users.
Led by Creative Lead Billy Bjork, the bootcamp teaches four core skills to ensure you only hire top global talent for your organization:
Brand-Safe Outputs at Scale
Designers convert your brand documents into reusable, system-level guidance. Visual identity, palette, tone, and composition, all baked into workflows so AI outputs stay consistent without re-explaining your brand every time.
They work across Midjourney, Higgsfield, and Adobe depending on the use case.
Rapid Editing and Iterations
Instead of repeatedly generating new images, designers use structured workflows to modify specific elements like background, lighting, and model styling while keeping the product consistent.
This eliminates AI failure modes like weird artifacts, product distortion, and unwanted hallucinations. You get modular testing at scale.
Model Comparisons and Evaluation
Designers run objective tests across Veo 3, Sora, Higgsfield, Flora, NanoFlux, and other tools to identify which method produces the best output for specific briefs.
They know which tool to use before scaling production. No guessing.
Campaign Multiplication
One hero asset becomes a full campaign. Designers adapt winning concepts into static ads, reels, and carousels with each version optimized for the channel’s requirements.
It’s a complete operational training.
That explains why companies like DoorDash, Reddit, and HubSpot work with GrowthAssistant.
Some measurable results from the first cohort of GrowthLab-trained designers:
+61% increase in creative velocity (output)
+26% increase in creative diversity (originality)
+xx% as campaign ROI
These aren’t productivity vanity metrics.
They’re business outcomes that show up in your P&L.
Case Study: Jack Archer lifts ROAS
Jack Archer, an OpenStore brand, faced the classic dilemma.
Traditional quarterly photoshoots cost $200k+. Once those photos are taken, you’re stuck with them.
By working with AI-enabled Growth Assistants, they flipped the model entirely.
Here’s how:
Concept Testing First: Growth Assistants test creative concepts using AI before committing production spend.
Infinite Variations: Instead of reshooting, they use AI to iterate on winning backgrounds, models, and settings instantly. One strong concept becomes dozens of high-performing variations.
Not a random experimentation, but a structured methodology trained through GrowthLab.
That’s the difference between dabbling in AI and operationalizing your organization needs.
Get Started with Early Access
The first cohort of full-time, AI-trained designers is available starting December 15th, for $3K-4K / month.
The first 10 readers who book a call get a 30-day free trial and early access to future bootcamp graduates.
You will be matched with thoroughly vetted, full-time talent in your time zone. College-educated, fluent in English, and 70% cheaper than US hires. No strings attached – month-to-month with free replacements.
Plus, GrowthAssistant is rolling out these AI-enablement bootcamps across all marketing roles in 2026:
Performance Marketing (paid social, search, CRO)
Influencer & Affiliate
Data Reporting and Analysis
Email marketing
Social Selling (monetizing your network)
Why Growth Assistant
GrowthAssistant isn’t another offshore talent marketplace.
With 90%+ retention (better than the US average) and a 0.3% talent acceptance rate, you get elite operators, not random hires. Time-to-onboarding is 3 weeks.
Companies like OpenStore use 17 Growth Assistants to scale fast.
Quip scaled their affiliate program with Growth Assistants handling influencer outreach.
Unbloat runs a $3M brand with just a CEO and Growth Assistants.
The AI creative trap is real. Volume without skill just means expensive mistakes at scale.
Hire skilled operators with GrowthAssistant who know how to make AI work for your business, not against it.