How to Sell Better than Others: Using AI

Master the Art of Creating Campaigns

From Mr. Prompts :) - Together with Chartr

Happy weekend Prompters!

Today… I am here to talk about a new framework to boost your sales.

It’s called the Reciprocity Bias framework and people use it everywhere (subtly).

Especially high-end fashion brands. We’ll get into that…

This edition is brought to you by Chartr, the #1 visual newsletter that shares data insights on business, tech and society! More on that later…

The Biggest Things In AI Recently

1️⃣ DataDome, which uses AI to protect against bot-based attacks, raises $42M (read more)
2️⃣ Clearview AI used by US police for almost 1M searches (read more)
3️⃣ Oxford University spinout invents body scanner for accurate clothing measurements (read more)

Let’s get into the prompt for today… 👇

Prompt: Use the “Reciprocity Bias” Framework to sell more units

If you want to sell new chocolate, a great way to give them a taste is by giving free samples.

You might have seen this in local shops nearby.

If your piece is good, this strategy works (highly dependent on product quality)

And it is called the “Reciprocity Bias” framework.

Let’s see how we can apply this to other products:

(Zoom in to see the prompt in action)

Just input your ideal customer and the service or product you offer.

And analyze the result you got to improve the odds of your success in sales.

I’ve used this framework in business for years.

How?

By always giving something out for free.

You can give your time for free. You can give a gift for free.

I’ve heard people gift expensive watches to their clients in different industries.

What is that? It’s using the Reciprocity Bias framework!

Together with Chartr

When we want to understand the data behind major headlines… I always go to Chartr.

You’ve probably already seen their graphs online.

Check out this one about how prices have changed in the US since 2020.

Yes… you could find this information online but Chartr presents it in a beautiful format (for free!)

Try It For Yourself

To test out the prompt for today, copy the text below: 

"Write a marketing campaign outline using the 'Reciprocity Bias' framework to create a sense of obligation in [ideal customer persona] to try our [product/service]. Include value-adds or bonuses, and encourage reciprocity by asking for a favor or action in return."

Ideal customer persona: Business owners
Service: Lead generation

Things To Check Out

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👋 That’s it for today! see you tomorrow.