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Good morning {{First Name| folks}}. Welcome back to your daily dose of AI news and why you should care! I’m also going to be posting about WWDC23 on Twitter today. So follow me @aaditsh and look out for a tweet if you missed the event :)
Let’s get into our starter for the day…
STARTER
❌ Realcall Integrates GPT-4 To Filter Spam
Read time: 2 mins - (link)
Key update: RealCall AI, an app for blocking unwanted calls and texts, has introduced a significant upgrade integrating GPT-4 into its service. This improvement helps the app to enhance its capabilities to identify, categorize, block, and report scam calls and texts. It now has a Reverse Phone Number Lookup feature to help users differentiate between important calls and texts versus spam or scam messages.
Why we should care: The use of AI in combating spam calls and texts is crucial for marketing and business professionals who rely heavily on phone communication. With this advancement, not only can they secure their communication channels against scams, but they can also improve their productivity by focusing on legitimate communications. The Lookup feature provides an added safeguard, ensuring crucial messages from clients or colleagues are never missed. These developments highlight the potential of integrating AI into business communications.
FROM OUR PARTNERS
🐶 Chewy exited at $3B. One of their main tactics: Sending handwritten notes and flowers to customers.
A personal touch is so important.
But how can you be this personal at scale without burning a lot of cash? Today we have a great option thanks to generative AI.
Use Maverick which lets you send AI-generated personalized videos at scale to all your customers. Just record yourself once and Maverick's AI will generate an unlimited number of unique, personalized videos where you greet each customer by name.
They are great for post-purchase thank-yous, welcomes, win-backs, abandoned cart recoveries, etc.
Maverick is already helping brands get up to 60X ROI, delight customer and boost LTV.
MAIN COURSE
💸 AI Chatbots Lose Money Every Time You Use Them
Read time: 9 mins - (link)
Key update: AI chatbots, like ChatGPT, are becoming more and more popular, but they're also costly to run. The tech uses a lot of computer power and requires specific computer chips, which are not only expensive but also in short supply. These expenses limit which companies can afford to run these models and even big companies like Google and Microsoft (Open AI) are feeling the pressure. To keep costs down, companies are making choices that could affect the quality of these models. For instance, OpenAI has been using an older version of its language model for the free version of ChatGPT.
Why we should care: The cost and complexity of running AI chatbots might seem like a tech issue, but it actually has wider implications. If only a few big companies can afford to run these systems, then we're putting a lot of power in their hands. The expense of running AI chatbots could lead to these services becoming monetized through ads or a subscription which is not a problem but just something to note. On a larger scale, the energy required to run these AI systems can contribute to environmental concerns. If running AI chatbots becomes too expensive, it could take resources away from other useful AI applications, like healthcare and cancer detection.
🚔 China Cracks Down on Surge in AI-Driven Fraud
Read time: 2 min - (link)
Key update: Chinese authorities are taking action on people who are using AI tools for scams and spreading fake news. These scammers are using AI to create realistic texts, images, and voices to trick people into thinking they're someone they're not. To deal with this, the Chinese internet police have started enforcing rules that make it illegal to use AI to spread false information or anything that could hurt the economy or the country's safety.
Why we should care: It's a wake-up call to the fact that AI can be misused to cheat people and spread false information. Other countries might look at what China is doing and think about similar rules. It also shows how important it is for companies that make AI tools to make sure they are not being used in harmful ways. Although the creator of the tool may have good intentions, scammers won’t.
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CURATED PICKS
🛠️ Tools & Resources
Tappy ('Clippy' for LinkedIn): Add thoughtful comments to LinkedIn posts in one tap*. Save time on sales prospecting and personal branding. (link).
PROMPT
Influencer Marketing Ideas Using AI
Generate ideas for influencer marketing campaign for [product] to attarct customers and decrease cost per click.
Product = [Insert Here]

TWEET OF THE DAY
Productivity Prompts To Try Out
The average person has never even used ChatGPT.
While others are using advanced techniques to get work done in half the time.
Here are 10 Advanced ChatGPT prompt techniques to double your productivity:
— #Aadit Sheth (#@aaditsh)
1:00 PM • Jun 5, 2023