You’re reading AI at the Top - Our new series on Sundays, where we share how leading companies and their executives use AI in business.
Who doesn’t love Jordans?
If you have even the slightest inclination towards sports, you’ve spent years admiring what Nike stands for. Truly elite athletes who Just Do It.
The way Nike highly represents athletes made them more than a simple apparel and sportswear brand for sneakerheads.
At the time of writing this issue, Nike is valued at ~$105 billion with 77,800 employees while being associated with top-class players like Cristiano Ronaldo and LeBron James.
In today’s AI at the Top, we will learn:
How exactly Nike uses AI in its business
The companies Nike acquired to fast-track its AI game
Nike’s next big challenge in AI