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Atlassian buys The Browser Company
Scale AI’s former CTO launches AI agent
OpenAI reorganizes research team behind ChatGPT’s personality
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Atlassian Buys The Browser Company for $610M
Atlassian announced a cash deal to acquire The Browser Company (the startup behind the new Dia work browser) for $610 million, closing in fiscal Q2 2026. Dia will continue to ship under its own brand, but Atlassian plans to weave its AI workspace and tab-grouping tech into Confluence and Jira while the team hires aggressively under Atlassian’s umbrella.
If Atlassian turns Dia into a first-class “work browser,” SaaS tasks and docs may surface natively in the address bar, cutting tab sprawl and context-switch time. Ask IT to join Dia’s enterprise beta and benchmark focus-time gains before 2025 renewal talks.
Ex-Scale AI CTO Launches Data-Cleaning AI Agent
Former Scale AI CTO Brad Porter launched “Toro,” an agent that profiles, fixes, and labels messy data sets before model training. The tool plugs into Snowflake and Databricks, then auto-generates quality reports for auditors. Early pilots claim 70 % faster prep time on petabyte-scale logs.
Data wrangling still eats half of AI project budgets. Pilot an agent on one thorny pipeline; a week saved in prep can bring forward revenue features by a sprint.
OpenAI Shifts the Team Shaping ChatGPT’s Personality
OpenAI merged its “Personas” researchers with product engineering, appointing a single lead over tone, safety, and feature design. The group will run faster live tests using the newly acquired Statsig tooling. Public “voice” changes will now ship in fortnightly cycles, not quarters.
Brand voice in GPT-powered chatbots could drift monthly. Have comms and legal set guardrails on tone, then schedule a quick regression test every release window.
Productivity Tools

Mailbutler – Draft, summarise and track emails; auto-extract contacts into tasks

Clockwise – Re-arranges calendars to defend maker-time without endless back-and-forth

Beautiful AI – Instantly formats decks so every slide stays on brand and automates design

Krisp – Cancels noise and spits out searchable meeting transcripts and notes
Get featured tomorrow: How do you use AI for business/personally? Interesting stories will be shared with 100K curious readers.
Useful Resources
Spot why language models hallucinate and grab OpenAI’s three-step fix checklist (link)
Steal the Loop framework playbook for always-on, low-budget campaign testing (link)
Compare six smarter “AI mode” add-ons to replace fading Google features (link)
Map full-funnel “loop marketing” cycles that keep prospects circling back (link)
Clean cluttered search pages with a free Chrome plug-in that hides junk (link)
What feels like the bigger strategic signal this week?
💰 Funding
HappyRobot raised $44M Series B to grow a cloud “digital workforce” platform.
Alignmt AI raised $6.5M seed funding to plug AI compliance gaps in healthcare.
💼 Who’s Hiring in AI
🐦 Beginner-to-Enterprise Guide on LLMs
This guy just dropped a beginner-to-enterprise guide on LLMs
— #Aadit Sheth (#@aaditsh)
10:58 PM • Sep 5, 2025
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PS. If you missed yesterday’s issue, you can find it here.