Jack Dorsey’s Block got 4.5M views for a wrong name

Jack Dorsey’s Block got 4.5M views for a wrong name

Oct 31, 2026
Darshita Patankar's job film drew 673 views per follower

Darshita Patankar's job film drew 673 views per follower

Oct 24, 2026
Uncle Roger's roast took Fish Audio to 12.9M views

Uncle Roger's roast took Fish Audio to 12.9M views

Oct 17, 2026
Tavus: 20.7M views for a model it is not selling

Tavus: 20.7M views for a model it is not selling

Oct 10, 2026
Strive Haus's fake product beat a $117m launch

Strive Haus's fake product beat a $117m launch

Oct 3, 2026
Jev's waitlist hit 150,000 in a day, then they scrapped it

Jev's waitlist hit 150,000 in a day, then they scrapped it

Sep 26, 2026
How Duolingo hijacked Apple’s launch day for 20M views

How Duolingo hijacked Apple’s launch day for 20M views

Sep 19, 2026
HeyClicky got 15 million views for arguing against itself

HeyClicky got 15 million views for arguing against itself

Sep 12, 2026
Dyson, Astra, and Altman Show Why 'Nothing to Hide' Works

Dyson, Astra, and Altman Show Why 'Nothing to Hide' Works

Sep 5, 2026
How Claudeforce, Microduck, and HydraSense Turned Simple Ideas Into Big Launches

How Claudeforce, Microduck, and HydraSense Turned Simple Ideas Into Big Launches

Aug 30, 2026
The marketing mechanisms behind Grok Bot, Etched, and a $50,000 bet

The marketing mechanisms behind Grok Bot, Etched, and a $50,000 bet

Aug 22, 2026
What Discovery Loop, Grok Bot and Lindy Got Right

What Discovery Loop, Grok Bot and Lindy Got Right

Aug 15, 2026
How Three Launches Won Attention in Three Different Ways

How Three Launches Won Attention in Three Different Ways

Aug 8, 2026
How 27 rivals signed one letter, and made the signatures the whole story

How 27 rivals signed one letter, and made the signatures the whole story

Aug 1, 2026
The $1.7B Tweet That Was Really About Hiring, or Was It?

The $1.7B Tweet That Was Really About Hiring, or Was It?

Jul 25, 2026
$1M to prove your job is optional

$1M to prove your job is optional

Jul 17, 2026
Did PromptQL Really Kill Slack?

Did PromptQL Really Kill Slack?

Jul 10, 2026
A chip startup just said Nvidia is solving the wrong problem

A chip startup just said Nvidia is solving the wrong problem

Jul 3, 2026