Launch Breakdowns Archive

Find all our breakdowns on how top companies launch products on X (prev Twitter)

Launch Breakdowns

Strive Haus's fake product beat a $117m launch

Oct 3, 2026

•

6 min read

Strive Haus's fake product beat a $117m launch

3 launches in five days. 2 let the product do the selling, 1 handed the job to a reporter.

Launch Breakdowns

Jev's waitlist hit 150,000 in a day, then they scrapped it

Sep 26, 2026

•

8 min read

Jev's waitlist hit 150,000 in a day, then they scrapped it

The video, and the seeded accounts that got it moving.

Launch Breakdowns

How Duolingo hijacked Apple’s launch day for 20M views

Sep 19, 2026

•

9 min read

How Duolingo hijacked Apple’s launch day for 20M views

Four brands, five playbooks, and why the best launch strategy might be stealing someone else's.

Launch Breakdowns

HeyClicky got 15 million views for arguing against itself

Sep 12, 2026

•

6 min read

HeyClicky got 15 million views for arguing against itself

Inside the build-in-public launch that turned 3 million views into paying customers

Launch Breakdowns

Dyson, Astra, and Altman Show Why 'Nothing to Hide' Works

Sep 5, 2026

•

6 min read

Dyson, Astra, and Altman Show Why 'Nothing to Hide' Works

The launch strategies behind this week's most talked-about AI products

Launch Breakdowns

How Claudeforce, Microduck, and HydraSense Turned Simple Ideas Into Big Launches

Aug 30, 2026

•

4 min read

How Claudeforce, Microduck, and HydraSense Turned Simple Ideas Into Big Launches

The launch strategies behind this week's most talked-about AI products

Launch Breakdowns

The marketing mechanisms behind Grok Bot, Etched, and a $50,000 bet

Aug 22, 2026

•

4 min read

The marketing mechanisms behind Grok Bot, Etched, and a $50,000 bet

The launch strategies behind this week's most talked-about AI products

Launch Breakdowns

What Discovery Loop, Grok Bot and Lindy Got Right

Aug 15, 2026

•

3 min read

What Discovery Loop, Grok Bot and Lindy Got Right

The launch strategies behind this week's most talked-about AI products

Launch Breakdowns

How Three Launches Won Attention in Three Different Ways

Aug 8, 2026

•

3 min read

How Three Launches Won Attention in Three Different Ways

The launch strategies behind this week's most talked-about AI products

Launch Breakdowns

How 27 rivals signed one letter, and made the signatures the whole story

Aug 1, 2026

•

3 min read

How 27 rivals signed one letter, and made the signatures the whole story

"An open letter, a coalition for open secure AI alliance and the biggest marketing win"

Launch Breakdowns

The $1.7B Tweet That Was Really About Hiring, or Was It?

Jul 25, 2026

•

4 min read

The $1.7B Tweet That Was Really About Hiring, or Was It?

"A funding round announcement, followed by two words and a careers link"

Launch Breakdowns

Jul 17, 2026

•

3 min read

$1M to prove your job is optional

"Someone reading this will sell this week."

Launch Breakdowns Archive

Strive Haus's fake product beat a $117m launch

Jev's waitlist hit 150,000 in a day, then they scrapped it

How Duolingo hijacked Apple’s launch day for 20M views

HeyClicky got 15 million views for arguing against itself

Dyson, Astra, and Altman Show Why 'Nothing to Hide' Works

How Claudeforce, Microduck, and HydraSense Turned Simple Ideas Into Big Launches

The marketing mechanisms behind Grok Bot, Etched, and a $50,000 bet

What Discovery Loop, Grok Bot and Lindy Got Right

How Three Launches Won Attention in Three Different Ways

How 27 rivals signed one letter, and made the signatures the whole story

The $1.7B Tweet That Was Really About Hiring, or Was It?

$1M to prove your job is optional

Neatprompts

More from us

Collaborate